Qarpentri.com is a home interiors brand built for Bharat. It is a Direct-to-Consumer product built like lego with minimal customisation on a low budget. The idea is to disrupt the unorganised carpentry business in India starting with wardrobes and kitchen cabinets.
I launched the website with basic features and built a product roadmap. A major part of the work involved simplifying product workflows and integrating a CRM tool.
Apr 2022 – Dec 2022 | DesignCafe, Bangalore
Swiggy Diners program (later Dineout) was a strategic move to capture more slices of the food pie. The idea was to provide customers with loyalty discounts along with ease of discovery and payment when they went dining.
Delivery had always been Swiggy’s forte and restaurant dining was a different UX paradigm. Building this as a separate vertical meant doing away with legacy frameworks including the existing discounting platform and building everything from scratch.
Dec 2020 – Oct 2021 | Swiggy, Bangalore
At the peak of the pandemic, corporates wanted to provide rewards and recognition to employees in an increasingly digital world. Food coupons fit right it. We experimented with discount tokens & vouchers and finally decided to go ahead with Gift Cards as a long term play.
The idea was to begin with Corporate Gifting and move into Person-to-Person gifting wherein, for example, I can send a gift card for desserts to my friend on their birthday.
Aug 2020 – Nov 2020 | Swiggy, Bangalore
Conceptualised the car recommendation tool to help users in the selection process. It was designed as an intuitive, informative and engaging tool that allows a layman to figure out the most suitable car for them.
The tool focuses on functional and emotional needs of the users. The functional needs help us determine the right car for the user based on budget, features and other objective parameters. The emotional needs help to gauge the user personality and aspirations to further refine the list.
Jan 2019 – Sep 2019 | CarDekho, Jaipur
The community project at CarDekho is aimed at making it the go-to portal for car-buyers, as well as enthusiasts to engage and discuss. Good quality user-generated content helps drive car buying decisions. While a lot of our user-base is self-motivated, the plan is to scale it further using incentives and gamification.
There are multiple modules under this project viz. User Reviews, Question-Answers, User Polls, User Profiles, Comments & Logins to provide a holistic platform.
Nov 2018 – Sep 2019 | CarDekho, Jaipur
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